For me summer in the 70′s meant riding my bike into town with friends. One stop we always made was at the t-shirt shop. If we had saved up enough we would get ourselves a custom t-shirt. First you would pick the shirt. Usually an all white shirt with the colored arm and neck band. Blue being my favorite color, I would of course chose a shade of blue. Second came the letter selection. Because of course you had to have your name on the back in those fuzzy letters. And you would have to pay per letter so I was always glad my name only had six letters in it. I always felt bad for my friend Timothy MacGhilleseatheanaich. I think it cost him about $5.75 just to get his last name put on the back.┬áThen last but by no means last, the decal. You had all sorts of great choices. Trucks and cars, or muscle men and skulls, flowers, dogs, cats, motorcycles. You name it, they had it. I thought it would be easy to find a lot of great examples on the web. But if you weren’t a kid in the 70′s then here is the best I can do for you today.

Keep on Truckin' Decal

So needless to say 25 years later when I started Aloha Bicycle Courier the time came that we needed custom t-shirts. I couldn’t find an of the traditional t-shirts I used to frequent but with the help of a small camera, a little stealth photography and a lot of photoshop I was able to create this beauty.

Aloha T-Shirt

Aloha T-Shirt

I’ve seen a lot of bicycle messenger t-shirts over the past ten years. And I am confident in saying I felt ours was the coolest one I’ve ever seen. Of course I am completely biased. I think I ended up wearing this shirt about 300 days a year. I of course had more than one. Below is a photo of the original image the design was taken from. (Taken at Earth Day one year.)

My Muse

My Muse

So when you see endless shots of this T-shirt in the film you will know a little bit more about how it came about and why I wear it everyday. I don’t messenger anymore, but I still own at least a dozen of the shirts and am still rocking the Aloha T.